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US time spent with media 2021 update


Insider Intelligence s
US Time Spent with Media 2021 Update explains the final 2020 US time spent with media numbers and presents the 2021 forecast. You can purchase the report here.
The onset of the coronavirus pandemic caused digital media consumption to skyrocket across a multitude of platforms. From recording TikTok videos, to binge watching TV series, US adults spent hours consuming media per day throughout 2020 and this trend will likely continue through 2021 and beyond. 
Digital media consumption skyrocketed in 2020.
Insider Intelligence
Which time spent categories were the big winners in 2020?
Connected TV
The stand-out prize for time spent with media in 2020 goes to the digital big screen. In 2020, Insider Intelligence s other connected device category saw a 33.8% increase in time spent. This category encompasses smart TVs, OTT devices like Roku and ....

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Social Commerce 2021: Brand Trends & Marketing Strategies


Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often.
Insider Intelligence s Social Commerce 2021 report dives into top social commerce trends and strategies. You can purchase this report here.
The immediacy and convenience of online shopping has led to massive growth in ecommerce and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minutes in 2019 to 65.44 minutes in 2020.
US retail social commerce sales will reach $36.09 billion in 2021.
Insider Intelligence
The rise in ecommerce combined with the 16.4% growth in social media usage year-over-year encouraged companies to turn to influencer marketing and user generated content to promote brand ....

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Automated Insurance Underwriting Systems & Benefits


Automated underwriting is being used by insurance companies to streamline the underwriting process.
Business Insider Intelligence
Insurance companies that leverage advanced technology to automate the policy underwriting and risk assessment process will likely remain atop the list of their competitors. The process of streamlining insurance underwriting is known simply as: automated insurance underwriting.
We ve broken down how this process works, while noting how some companies are already reaping the benefits throughout the insurance value chain. 
What is automated insurance underwriting?
Automated insurance underwriting is the process where robotic process automation (RPA) and artificial intelligence (AI) software underwrites the risk of potential clients. The advanced tech uses AI and machine learning (ML) to evaluate risk, decide how much coverage the client should receive, and how much they ....

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Gen X amid the Pandemic Report from Insider Intelligence


Gen Xers share of total household wealth is barely half of that held by baby boomers, and impacts brought on by the coronavirus pandemic haven t helped this financially unstable cohort.
In the Gen X amid the Pandemic Report, Insider Intelligence assesses US Gen Xers finances and how they ve been affected by the pandemic.
Many Gen Xers have yet to recover from the Great
Recession
, and the pandemic didn t help the unstable financial health of this cohort. Gen Xers have been pushed to adjust their bill payment methods, retirement plans, shopping habits, and work structure amid the digital transformation and financial strain brought on by the coronavirus pandemic.  ....

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