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The COVID marketing push begins • Groups push to get seniors shots as eligibility expansion looms • Hospitals see third straight month of job losses


The COVID marketing push begins • Groups push to get seniors shots as eligibility expansion looms • Hospitals see third straight month of job losses
April 05, 2021 05:15 AM
The COVID marketing push begins • Groups push to get seniors shots as eligibility expansion looms • Hospitals see third straight month of job losses
Crain s Health Pulse is your source for actionable, exclusive and inside news on the health care industry.
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WALGREENS AIRS FIRST VACCINE AD CAMPAIGN: As promised, Walgreens has reached the point where COVID-19 vaccine supply is outstripping demand enough to turn on marketing. On Sunday the Deerfield-based drugstore chain will begin airing a campaign encouraging consumers to get vaccinated. ....

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Advocate Aurora Health snags Altaris's Senior Helpers for around $180m

Advocate Aurora Health snags Altaris's Senior Helpers for around $180m
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Advocate Aurora Enterprises acquires national leader in home care and wellness offerings Senior Helpers


Advocate Aurora Enterprises acquires national leader in home care and wellness offerings Senior Helpers
Senior Helpers has more than 320 locations worldwide
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DOWNERS GROVE, Ill. and TOWSON, Md., April 1, 2021 /PRNewswire/ Advocate Aurora Enterprises on Thursday announced its acquisition of Senior Helpers, a national leader in home care and wellness offerings for seniors.
The investment is the second for Advocate Aurora Enterprises, recently established by Midwest-based Advocate Aurora Health to invest in businesses that enable people to improve their health and well-being beyond traditional clinical care settings. It is focusing its investments in three key categories: aging independently, parenthood and personal performance. ....

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Livingstone Advises Advocate Aurora on the Acquisition of Senior Helpers


Livingstone Advises Advocate Aurora on the Acquisition of Senior Helpers
A fourth successful transaction in the home care franchisor sector
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CHICAGO, April 1, 2021 /PRNewswire/ Livingstone is pleased to announce the firm s healthcare team has advised Advocate Aurora Enterprises on the acquisition of Senior Helpers. Advocate Aurora Enterprises is a subsidiary of Advocate Aurora Health ( Advocate Aurora ), one of the 12 largest not-for-profit, integrated health systems in the nation. Livingstone acted as exclusive financial advisor to Advocate Aurora.
Founded in 2002, Senior Helpers is a leading franchisor and premier provider of in-home senior care services operating more than 320 locations across 44 states, Canada, and Australia. Senior Helpers industry-leading services range from specialized care for those with diseases, such as dementia, Alzheimer s, and Parkinson s, to personal and companion care t ....

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