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►► A Brief History Of Time: Breitling's Complete Brand History (2021)


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Welcome back to another installment of a Brief History of Time. Today, we pick up where we left off, exploring the fascinating history of Breitling.
With the Chronomat and Premier in the ’40s and the Navitimer and SuperOcean in the ’50s, Breitling had built up some major momentum. The 1960s proved to be yet another fruitful decade for the brand, starting with some notable improvements to the Navitimer. The prior Navitimer’s all-black dial was changed to feature contrasting white subdials. This improved its legibility, and the new look also made it even more attractive to the mass market. The Navitimer thus became not simply a useful tool watch, but a popular symbol of class and style. ....

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The Value Proposition: Weekly Auto Orient King Diver 70th Anniversary Takes Us Back To '60s Japan


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During my mid-teens, I started to appreciate watches in a whole new way other than just having and wearing one. This was roughly 2003, the watch internet was in its infancy, and my primary way of absorbing watch knowledge was via promotional materials from the brands – many of which were out of my price range. Everything changed when I discovered forums, and the affordable and interesting watches they championed – specifically the Orient Mako.
This watch was an absolute darling of the early-aughts online dive watch community. It looked nice enough and featured an in-house movement, and like most neophyte enthusiasts I valued in-house manufacturing a lot more than I should have. The Mako was the perfect watch for a high school student; I funded my purchase by doing odd jobs like power washing salt trucks on the weekends, and then graduated from it not long after acquiring it. But it was the perfect way in. ....

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