29th April 2021
Yeo Valley Organic has launched two new varieties of its Super Thick 0% fat range.
The yogurt, which is naturally high in protein and contains no artificial sweeteners, thickeners or preservatives, now comes in Blueberry and Raspberry & Blackcurrant flavours. It is rolling out in Waitrose and will be available in Sainsbury’s next month (RRSP £1.10 – 150g pot).
Justin Stanley-Duke, Commercial Marketing Manager for Yeo Valley Organic said: “We’re excited about our Super Thick 0% fat fruited yogurts. Made in Somerset from British organic milk, live cultures and organic fruit, they’re fat free and high in protein. Extraordinarily tasty, creamy and now in Blueberry, and Raspberry & Blackcurrant organic yogurt flavours, they’re the perfect choice for you and your family for breakfast, snacks or puds.”
Downloads
Brits might be advised to follow Team GB’s example. With the delayed Tokyo Olympics finally set to kick off in July, the nation’s squad of athletes has been getting into peak physical condition. For many other people, it’s a different story.
Let’s face it, the pandemic has been hugely challenging for waistlines. In fact, almost half (48%) of the 2,254 adults interviewed by Ipsos Mori and King’s College London last May said they had already put on weight as a result of the first lockdown.
The effects of more comfort eating and drinking alcohol were compounded by increased inertia. Research published by Sport England revealed in October that the overall number of regularly active adults fell by 7.1% due to the disruption from mid-March to mid-May. But things look set to change. As the UK slowly emerges from what the government claims will be the final lockdown, there’s a summer of high-profile sporting events on the cards. The Olympics, Wimbledon and football�
The trio of split pot yoghurts contain almond butter corners
Yeo Valley Organic has moved into split pots for the first time with the launch of a new range of yoghurts with almond nut butter corners.
The brand launched a trio of yoghurts in Natural, Black Cherry and Banana flavours into Sainsbury’s this week (rsp: £1.50/130g pot).
Yeo Valley said the yoghurts were targeted at flexitarians and health-conscious consumers who wanted “to upgrade their dairy with a filling protein boost” and wanted a healthier than usual indulgent treat.
The new products feature Yeo Valley dairy yoghurt with natural fruit purées, alongside the portion of organic almond nut butter.