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Coach and Captain Ashish Bharat Ram is putting the pedal to the metal at SRF as focus on chemicals and exports pays off Ashish Bharat Ram, MD, SRF Despite running a company that has been increasing revenues at a compounded annual growth rate (CAGR) of over 12 per cent over the past four years, Ashish Bharat Ram thinks growth is not his biggest concern. He says while he does talk about growth and aspirations, he wants to ensure that when he goes to sleep at night, he doesn t have to worry about something that went wrong. This doesn t mean taking off the thinking cap. Business strategy is something where the mind works 24x7. I might wake up at five in the morning with some crazy idea. I would send an email to one of my CEOs [he has four]. We chat about it and build upon the idea. Sometimes, it can be a stupid idea and we throw it out. If it has merit, we figure out how we are going to take the discussion forward, he says. ....