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LOS ANGELES – Actor and humanitarian Danny Trejo today announces the statewide launch of his Mexican style lager, Trejo’s Cerveza. Prior to this expansion, Trejo’s Cerveza was only available in the Los Angeles area through retailers including Bevmo, Whole Foods, Ralphs and Total Wine. “We’ve been working on increasing our production capacity and it’s been enjoyed all over LA. But the time has come and we’re ready for so many more people to give it a try.” Trejo’s Cerveza is as unique as its namesake. The crisp, Mexican style lager perfectly represents El Jefe and LA culture. With its bold, cool, and distinctive taste, it is designed to pair with food, but is also great when enjoyed on its own or in a michelada. Per Trejo and Burbank’s Lincoln Beer Company, the hops have been dialed back to make the beer smoother and less bitter than most Mexican style lagers. ....
Posted on May 05, 2021 LOS ANGELES - 3 May 2021 – Actor and humanitarian, Danny Trejo, today announces the statewide launch of his Mexican style lager, Trejo’s Cerveza. Prior to this expansion, Trejo’s Cerveza was only available in the Los Angeles area through retailers including Bevmo, Whole Foods, Ralphs and Total Wine. Trejo’s Cerveza is as unique as its namesake. The crisp, Mexican style lager perfectly represents El Jefe and LA culture. With its bold, cool, and distinctive taste, it is designed to pair with food, but is also great when enjoyed on its own or in a michelada. Per Trejo and Burbank’s Lincoln Beer Company, the hops have been dialed back to make the beer smoother and less bitter than most Mexican style lagers. ....
Thought Arizona Beer Week was canceled this year due to COVID-19? Think again. It is not only happening this year but the Arizona Craft Brewers Guild has extended it throughout February to encourage social distancing. âCOVID-19 has brought unprecedented challenges to the Guild with events â like Strong Beer Festival, Baja Beer Festival, Real Wild & Woody â being their main source of revenue. We are asking for all Arizona breweries and brewers far and wide to raise a glass with us and participate in this collaboration,â said Rob Fullmer, guild executive director. Arizona Beer âMonthâ includes more than 20 craft breweries throughout the state â including 12 in the East Valley â that are selling a special Rebuild the Guild Benefit Beer. ....
The Arizona Craft Brewers Guild is turning to a new fundraising strategy to salvage the loss of nearly all of its revenue courtesy of COVID-19. Since Black Friday in late November, the guild and its member breweries have been selling âRecoupon Arizona Beer,â a coupon book that offers discounts and BOGOs at 60 craft breweries around the state including several in Tucson. Through sales of the $35 coupon books the guild is hoping to ârecoupâ some of the lost revenues from beer festivals canceled because to the pandemic, guild Executive Director Rob Fullmer said. (Hence the name âRecoupon.â) He estimated that after having to cancel its 2020 statewide beer festivals the guild lost 85% of its projected $600,000 revenues. ....
Craft Brewers Guild turns to fundraiser after '20 festivals cancelled tucson.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tucson.com Daily Mail and Mail on Sunday newspapers.