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Guide to spending first $500 to promote a new music release
Dropping a stack on music promotion can be unnerving, so music marketer extraordinaire Amber Horsburgh shares how to best spend a $500 promotional budget.
Guest post from
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It’s difficult to ascertain ROI.
In music, we spend dollars to make fractions of pennies in order to grow. Most other industries spend dollars to make more dollars on a product.
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We don’t have access to the full consumer journey to know which marketing channel is most impactful.
Once you spend money on ads to drive a stream on Apple Music, you have no idea what happens next. Do they stream once? Do they stream at all or do they go on to follow you and listen on repeat?
Building your music marketing team using freelancers [Amber Horsburgh]
As an independent artist, what your team looks like is entirely up to you, giving you an option to build from the ground up by hiring for whichever positions suit your needs most. Here, we offer a four-step guide to hiring freelancers.
There are no rules for how your team should look.
Aside from a lawyer, you can make it up to compliment exactly how you work. As someone who’s freelanced for different labels, management firms, and artists directly I’ve seen how varied teams are. No manager? No problems. 4 managers? Cool!