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Which designer dominated Afterpay Australian Fashion Week?


One thing working from home has transformed is Australians (if not the world’s) approach to workwear.
Over the past year, fashion retailers have seen a massive uptick in the popularity of activewear and loungewear as many workers swapped out the tie for a t-shirt and tracksuit pants.
Following this year’s 2021 Afterpay Australian Fashion Week, Semrush analysed which designers were “trending” with Aussies, and it appears this newfound laid back style has made its way out of home and onto the runway.
With the majority of businesses encouraging employees back to the office, it seems people aren’t quite ready to go back to traditional corporate fashion. ....

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IMG partners with First Nations Fashion Design to bring 200 years of design inspiration to AAFW


IMG partners with First Nations Fashion Design to bring 200 years of design inspiration to AAFW
By Imogen Bailey | 1 April 2021
IMG has announced a partnership with First Nations Fashion and Design (FNFD), as part of Afterpay Australian Fashion Week (AAFW). 
The deal will see IMG support Indigenous Australian designers and talent at AAFW – which will take place at Carriageworks, Sydney from May 31 to June 4 – through dedicated events and programming. 
Runway shows, trade showrooms, virtual content and programming will help to bring conversations of representation and inclusion to the forefront of AAFW. 
Speaking on the partnership, IMG executive director of APAC fashion events group Natalie Xenita said the organisation was proud to partner with FNFD.   ....

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