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Why Brands Need to Hire More Black Influencers


Let s face it: 2020 has been a year of letdowns, and the fashion industry is no exception especially when it comes to matters of race. As a Black editor, I m sick and tired of the general refusal to follow through on promises and simply do what is right. Following George Floyd s murder, countless brands rushed to social media to share sentiments of solidarity. My inbox was flooded with emails titled, Our commitment, We stand with the Black community, and, my personal favorite, We pledge to do better. For someone who s worked in fashion for eight years and experienced discrimination both firsthand and from afar, these so-called promises sounded like a broken record. They were performative, lacked emotion, and, frankly, felt like they were after one thing: my coin. As I dealt with the trauma and grief of losing yet another innocent Black man, supporting newly woke brands was something I didn t have the energy or mental capacity to deal with. ....

Cleo Wade , Chrissy Rutherford , Munroe Bergdorf , Amina Marie , George Floyd , Danielle Prescod , Elaine Welteroth , Janelle Marie Lloyd , Getty Steve Rogers , Teen Vogue , Natalia Love , Steve Rogers , கிளியோ வேட் , கிறிஸி ரதர்ஃபோர்ட் , அமினா மேரி , ஜார்ஜ் ஃப்லாய்ட் , டேனியல் பிரேஸ்கோத் , ஜனேல்லே மேரி லாயிட் , கெட்டி ஸ்டீவ் ரோஜர்ஸ் , டீன் வோக் , நடாலியா காதல் , ஸ்டீவ் ரோஜர்ஸ் ,

Brands, Repeat After Me: Hire More Black Influencers


Brands, Repeat After Me: Hire More Black Influencers
PopSugar
1/12/2021
Let s face it: 2020 has been a year of letdowns, and the fashion industry is no exception - especially when it comes to matters of race. As a Black editor, I m sick and tired of the general refusal to follow through on promises and simply do what is right. Following George Floyd s murder, countless brands rushed to social media to share sentiments of solidarity. My inbox was flooded with emails titled, Our commitment, We stand with the Black community, and, my personal favorite, We pledge to do better. For someone who s worked in fashion for eight years and experienced discrimination both firsthand and from afar, these so-called promises sounded like a broken record. They were performative, lacked emotion, and, frankly, felt like they were after one thing: my coin. As I dealt with the trauma and grief of losing yet another innocent Black man, supporting newly woke brands was something I ....

Cleo Wade , Chrissy Rutherford , Munroe Bergdorf , Amina Marie , George Floyd , Danielle Prescod , Elaine Welteroth , Janelle Marie Lloyd , Getty Steve Rogers , Hire More Black , Steve Rogers Photography Brands , Hire More Black Influencers , Teen Vogue , Natalia Love , கிளியோ வேட் , கிறிஸி ரதர்ஃபோர்ட் , அமினா மேரி , ஜார்ஜ் ஃப்லாய்ட் , டேனியல் பிரேஸ்கோத் , ஜனேல்லே மேரி லாயிட் , கெட்டி ஸ்டீவ் ரோஜர்ஸ் , வாடகைக்கு மேலும் கருப்பு , ஸ்டீவ் ரோஜர்ஸ் புகைப்படம் எடுத்தல் பிராண்டுகள் , வாடகைக்கு மேலும் கருப்பு செல்வாக்கு செலுத்துபவர்கள் , டீன் வோக் , நடாலியா காதல் ,