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Entrepreneur April Dunford on product positioning, customer segmentation, and market category creation for ear


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April Dunford is currently working as a consultant in the field of market positioning. She has already launched 16 successful products in the market and has previously worked with many companies as the CEO, COO, and VP of Marketing. 
April is the
founder of Ambient Strategy based in Toronto, serves as a board member at Sampler and MESH/diversity, and recently penned a book titled
“Obviously Awesome – How to Stand out in Noisy Crowded Markets”.
On Amit Somani’s invite, April Dunford was recently available to share her expertise (and a few excerpts from her book) in a Prime Ventures podcast. The conversation touched upon the important points of how she positions her products, how to go about customer segmentation, and more. Here is a summary. ....

Amit Somani , April Dunford , Ambient Strategy , Noisy Crowded , Prime Ventures , Ambient Strategy Founder , Prime Knowledge Series , Prime Venture Partners , அமித் சோமானி , ஏப்ரல் டன்ஃபோர்ட் , சுற்றுப்புற மூலோபாயம் , சத்தம் கூட்டம் , ப்ரைம் முயற்சிகள் , சுற்றுப்புற மூலோபாயம் நிறுவனர் , ப்ரைம் அறிவு தொடர் , ப்ரைம் துணிகர கூட்டாளர்கள் , தொழில் முனைவோர் ,

[Investor Summit 2021] What the tech investment landscape looks like in a post-pandemic India


[Investor Summit 2021] What the tech investment landscape looks like in a post-pandemic India
At YourStory’s Investor Summit 2021, top Indian investors speak about the impact of COVID-19 on investments and funding in tech-driven startups, and the post-pandemic situation.
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The March 2020 lockdown translated into a hit for almost every startup. However, adoption of the ‘new normal’ and technology provided clarity, including on investments.
At YourStory’s Investor Summit 2021,
Seema Chaturvedi, Founder, Managing Partner, AWE Funds;
Ashish Dave, CEO, Mirae Asset Venture Investments (India); and
Amit Somani, Managing Partner, Prime Venture Partners; discussed the state of tech investments during and post the pandemic. The panel was moderated by ....

Seema Chaturvedi , Shivani Muthanna , Amit Somani , Ashish Dave , Programme Producer , Investor Summit , Managing Partner , Mirae Asset Venture Investments , Prime Venture Partners , Associate Programme Producer , Gtech Investment , Digital Adoption , சீமா சதுர்வேதி , அமித் சோமானி , ஆஷிஷ் டேவ் , ப்ரோக்ராம் ப்ரொட்யூஸர் , முதலீட்டாளர் உச்சிமாநாடு , நிர்வகித்தல் கூட்டாளர் , மீரே சொத்து துணிகர முதலீடுகள் , ப்ரைம் துணிகர கூட்டாளர்கள் , இணை ப்ரோக்ராம் ப்ரொட்யூஸர் , தொழில்நுட்பம் முதலீடு , சர்வதேச பரவல் ,