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Dentsu Media promotes Sue Squillace as CEO, Gayle While joins as chief digital officer

Dentsu Media promotes Sue Squillace as CEO, Gayle While joins as chief digital officer
July 14, 2021 9:04
Carat’s Sue Squillace has been promoted to CEO of Dentsu’s new division Dentsu Media Australia and New Zealand. Additionally, Gayle While who recently returned from a stint in England, has been appointed chief digital officer.
Squillace’s new role will see her continue to head up Carat, where she was previously CEO, but also look after the other businesses in the Dentsu Media portfolio. They include DentsuX, iProspect and SMG.
Sue Squillace’s remit expands as CEO of Dentsu Media
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Dentsu said the changes are part of simplifying the business, and Dentsu ANZ CEO Angela Tangas added: “Now more than ever, we know our current and future clients want greater access to diverse capabilities, agile resourcing models, and improved effectiveness, to be their customer partner. ....

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Using CX as a competitive differentiator: Interview with Jessie Mitchell

BY
Jasmine Giuliani ON 8 March 2021 3 min read
Great customer experience (CX) can truly be leveraged as a competitive differentiator, but in order to create it, businesses need to take a strategic approach that encapsulates digital technology, data, processes and internal culture.
Marketing speaks with Jessie Mitchell, the commercial director of Merkle Australia. Together we discuss her career trajectory as a self-starter. She also shares her tips in leadership and some best-in-class examples of brands that are using tools and technology to achieve their business objectives.
Can you tell us a little about yourself and your career?
I’ve spent my career helping marketers and businesses take advantage of data and technology to achieve their business objectives. Prior to founding Amicus Digital, I held growth and leadership roles for Salesforce.com, ExactTarget and IBM. ....

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Dentsu consolidates CXM with Merkle Australia, folds Accordant into Isobar

Dentsu consolidates CXM with Merkle Australia, folds Accordant into Isobar
January 27, 2021 10:40
Dentsu Group continues to consolidate its operations, in a move that will see Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.
The operational changes will also see data-driven customer experience consultancy and Adobe Global Alliance Solution Partner, Accordant, integrated into digital experience agency Isobar.
In an announcement, Dentus said the changes will allow the company to simplify its business and strengthen its customer experience management (CXM) offering.
The new-look Merkle Australia will become Dentu’s go-to-market brand for Salesforce CSM solutions and B2B marketing, bringing Amicus Digital recognition as the Salesforce APAC Implementation Partner of the year for 2020. ....

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