Stay updated with breaking news from அன்யா துவா. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
IPG Mediabrands is among the advertising companiesusing a new tool from NewsGuard, a company that uses journalists and artificial intelligence to identify misinformation across the internet and help advertisers keep their ads off shady websites. The tool, called Responsible Advertising for News Segments (RANS), maintains lists that help advertisers avoid websites promoting misinformation while channeling their ads to credible publishers, including those focused on Black, Asian, Hispanic, and LGBTQ+ communities. In a case study with an advertiser using the tool, IPG said the average cost for programmatic ads declined 9% as the rate of people clicking on the ads shot up 143%. ....
Barbie Barbie is rolling out its biggest global ad campaign since 2015. The ad aims to show how playing with dolls can develop traits like empathy and generosity in kids. Barbie s sales soared 87% year-over-year in the first quarter. Barbie dolls are flying off the shelves, and parent Mattel is launching its biggest advertising campaign in more than five years to keep the momentum going. A Doll Can Help Change The World is a global campaign set to kick off on May 3 with a minute-long commercial that shows kids enacting a number of scenarios with their dolls like reading to them or tucking them into bed. The ad is based on the findings of an October 2020 Cardiff University study commissioned by Barbie that shows playing with dolls can help children develop positive social traits like empathy and generosity. ....
Snap We re seeking nominations for Insider s sixth annual list of the most innovative CMOs in the world. They re coping with seismic changes facing the ad industry and finding new ways to reach consumers. Submit your ideas by 9 a.m. ET on May 17. Insider is seeking nominations for Insider s sixth-annual list of the most innovative CMOs in the world, and we want to hear from you. Submit your ideas via this survey by 9 a.m. ET on May 17. We ll aim to publish the list in June. The advertising industry has been rocked by the coronavirus, even as advertisers cope with other seismic changes, from Apple s and Google s privacy changes that are fundamentally changing ad targeting, to the rise of new mediums like streaming and gaming. ....