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Auctioneer Damien Matthews gives a good spiel when selling an item online. Photo: David Conachy The key to sparking the interest of potential buyers is the quality of the images, says Gore-Grimes, who made short videos about specific pieces, created 360 degree tours of the sale room and staged ‘sets’ of antiques to give buyers the sense of an in-person viewing. While some older customers needed a “little hand holding” through the bidding process, a younger cohort (aged 35-55) at jewellery sales throughout the year, where vintage and unusual pieces from houses such as Van Cleef & Arpels were sought after, and at the Mid-Century Modern Sale held in December, had no issues. ....