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No-Click Searches Require a New Way to Measure SEO Results Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Bio 489 In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: Advertisement Continue Reading Below “We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.” Fishkin used clickstream data from Jumpshot to document his findings. Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly. ....