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Opinion: Consumer behaviours have evolved, so should your loyalty programme


By
Ashish Dhruva
10 Apr 2021
The author discusses the importance of establishing a continual cycle of effective and productive consumer engagement to stand out
Ashish Dhruva of InterMiles
The evolved and well-researched consumers of today demand tailor-made experiences and value-based offerings. They also demand experiences, which offer convenience, value and address their specific requirement while saving time. Walking the tightrope between the demands of consumers who are time-strapped but well-researched, brands need to invest heavily in creating convenient, time-saving, value heavy propositions that tick off all requirement parameters that consumers may have. Apart from ticking off the basic requirement parameters of convenience, time-saving, value propositions, brands also need to inspire and build consumer loyalty to ensure stickiness a ....

South Africa , South African , Customer Loyalty , South African Tourism , Experience Study , வாடிக்கையாளர் விசுவாசம் , அனுபவம் படிப்பு ,

Opinion: Consumer behaviours have evolved, so should your loyalty programme

Opinion: Consumer behaviours have evolved, so should your loyalty programme
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South Africa , South African , Customer Loyalty , South African Tourism , Experience Study , வாடிக்கையாளர் விசுவாசம் , அனுபவம் படிப்பு ,

Opinion: Consumer behaviours have evolved, so should your loyalty programme | Opinion


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The evolved and well-researched consumers of today demand tailor-made experiences and value-based offerings. They also demand experiences, which offer convenience, value and address their specific requirement while saving time. Walking the tightrope between the demands of consumers who are time-strapped but well-researched, brands need to invest heavily in creating convenient, timesaving, value heavy propositions that tick off all requirement parameters that consumers may have. Apart from ticking off the basic requirement parameters of convenience, time saving, value propositions, brands also need to inspire and build consumer loyalty to ensure stickiness and brand preference even against a cluttered competitive landscape. ....

South Africa , South African , Customer Loyalty , South African Tourism , Experience Study , Ashish Dhruva , Consumer Behavour , வாடிக்கையாளர் விசுவாசம் , அனுபவம் படிப்பு , ஆஷிஷ் திருவா ,

Retailers Planning Tech Investments In 2019

Retailers Planning Tech Investments In 2019
varinsights.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from varinsights.com Daily Mail and Mail on Sunday newspapers.

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