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The campaign is driven by Cheil India.
19 Jan, 2021 - 02:51 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Following the launch of the all-new MG Hector 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named It’s a Human Thing to Evolve, builds on the idea of MG Hector’s It’s Human Thing and captures the internet SUV’s transformation as a more comfortable, connected, attractive, and feature-rich vehicle with a hint of the human touch.
The campaign departs from the automobile industry’s traditional approach of taking car shots alone. It integrates strong ‘human element’ with a British family at its center. Through their daily lives, the evolved features of the new Hector 2021 are brought to light in unexpected, witty, and endearing ways. The approach has made the creative campaign more than just a car commercial – it’s a ‘Human Thing’, after all ....

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