Wild Turkey launches new global campaign in Australia first
July 23, 2021 12:36
Wild Turkey has launched a new global campaign ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, actor Matthew McConaughey.
Australia will be the first country worldwide to see the new campaign. It also marks the first global communication since the previous ‘Real Bourbon, No Apologies’ platform.
The creative storyline across the films follows McConaughey’s journey of discovering the true meaning of “trusting one’s spirit” as he explores the grounds of the Wild Turkey rickhouse. The track “Black Moon Rising”, by Austin musicians Black Pumas, pays homage to the band’s home state and McConaughey’s modern cowboy persona in his home state, Texas.
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