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Finding the right debit and credit card analytics tools Takeaways to help your portfolio performance breakaway in 2021 2SHARES You have your members’ debit and credit card transaction data. Lots of it. But can you make sense of it – quickly and easily? Are you using tools that can help you make transformative business decisions? “More than ever, real-time information is available that drives almost all our decisions,” says Kristen Hinton, Director, Portfolio Management for Card Services at Fiserv. “We type in questions on search engines on any topic of interest – or verbally interact with our home virtual assistant to learn almost anything. Merely ask your question and information is presented instantly that provides an answer you need – when you need it.” ....
Arika Selleck Vice President of Loyalty and Client Analytics Products for Card Services Fiserv Arika Selleck is the Vice President of Loyalty and Client Analytics Products for Card Services at Fiserv. Her team of experts uses analytics and payments expertise to help financial institutions drive debit and credit card portfolio growth, increase loyalty and drive deeper FI/Customer relationships, and ultimately deliver best in-class payments capabilities. ....