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Fashion's obsession with NFTs grows as new marketplaces pop up


JUL 06, 2021
The NFT market has boomed in the last six months, moving from the world of art to fashion. Brands like Gucci and designers like Jeff Staple have started selling their own virtual products.
But to sell NFTs, brands need a marketplace. While many of the NFT marketplaces like OpenSea and 888 The New World focus on art, a wave of fashion-specific marketplaces have begun cropping up with investment to back up their propositions. NFT marketplace Mintable raised $13 million in funding on July 2, after partnering with fashion brand A Bathing Ape, and 3D fashion design company 3D Robe launched its own fashion-specific NFT platform Neuno in June it has five luxury brand launches planned for this year. ....

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Digital Fashion Pioneers, Tribute Brand Drop First Ever NFT Collection With Experiential Marketplace the DEMATERIALISED

Digital Fashion Pioneers, Tribute Brand Drop First Ever NFT Collection With Experiential Marketplace the DEMATERIALISED
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Would you pay £200 for an outfit that doesn't exist? That's bonkers idea behind 'digital fashion'


This is not usual midweek behaviour for me. I’m standing in my garden, shivering in my underwear, as my neighbour takes my photograph. I am embarrassed in case anyone spots me acting like the Instagram diva I’ve never been before today. I’m also starting to regret not wearing more attractive underwear.
But the truth is that it doesn’t really matter, because in the final photo, I’ll be fully clothed. For a fee of about £50, a team of designers will dress my underwear-clad self in a digital outfit of my choice. They’ll then send that photo back to me so I can post it all over my social media. ....

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