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Young brands, big heart: indie fashion brands respond to the second wave of Covid-19

Outfits from Jodi

Homegrown fashion and accessory labels respond to the need of the hour and offer up to 100% of their proceeds to NGOs
We are in a time of crisis. While at any other time, fashion could have been an escape eight LBDs to match your inner rage and helplessness, perhaps now it seems silly to talk about it in the ways we are used to. Instead, amidst the pandemic chaos, young indie fashion brands have been leading the way with fundraising drives. With online sales actioned, proceeds are being donated to organisations working towards Covid relief.
“The last 15 months have been tough on young brands. Still, given how dire the situation in India is, help is help,” says Gauri Verma of crafts-focussed brand, Jodi. Brushing aside questions on whether the ‘me too’ pressure has been a factor, Karuna Laungani, her partner, adds, “There will always be someone doing something first. What’s important is one is not last.” ....

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4 Sustainable Brands That Have Aced Their Swimwear Game!

4 Sustainable Brands That Have Aced Their Swimwear Game!
by
Yukti Sodha
| February 25, 2021, 20:57 IST
Our increasing demands on the planet have led to its degradation. The consequences of climate change are huge. It’s time we played our part in doing something about it all.
Let’s start small. Summer is approaching, so let’s talk about sustainable swimwear.
Switching to sustainable swimwear is a step we all could take for the good of the planet, and to preserve it from evils such as carbon emissions and the depletion of natural resources. Swimwear is usually made with materials like polyurethane (a mixture of lycra, spandex or elastane) which might not be great for our planet. Sustainable swimwear is made of fabrics such as econyl (recycled nylon) and REPREVE (recycled plastic bottles). ....

Vivek Agarwal , Sara Ali Khan , Anjali Patel Mehta , Nidhi Munim , Shivangini Parihar , Leila Veerasamy , Rekha Datla , Summer House , Studio Verandah , Takeaways From Sara Ali , Phi C , விவேக் அகர்வால் , சாரா அலி காந் , அஞ்சலி படேல் மேத்தா , நிதி முனிம் , ரேகா டட்லா , கோடை வீடு , ஸ்டுடியோ வராண்டா ,

2021: Time for closet detox

2021: Time for closet detox
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