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What lessons can we learn from China’s Covid recovery? With only a two-month lockdown in place in early 2020, there is a lot UK retailers can learn from China’s post-pandemic retail strategy. As UK retailers shuttered their doors in March 2020 for what would be the first of successive national lockdowns, mainland China was opening up again. More than a year later, life in China – including shopping – is largely back to normal, providing a lifeline for retailers from the west, which continue to battle government restrictions and shrinking revenues. The International Monetary Fund’s World Economic Outlook shows China was the only advanced or emerging economy with GDP growth in 2020, at 2.3%. Its most recent update in April predicts 8.4% growth for 2021. By comparison, UK GDP shrank by 9.9% in 2020, and is expected to grow 5.3% in 2021. ....
Merchants are creating interactive, visual WeChat Mini-Programs to boos consumer engagement and social sharing. Azoya Consulting s playbook gives a quick introduction to WeChat mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat mini-program to achieve impressive results. As Chinese consumers now spend more time and money online and show increasing demand for imported products, Azoya Consulting s playbook 2.0 can help international sellers engage and sell directly to a ready market of Chinese consumers. This playbook also helps companies prepare now for China s massive shopping festivals in 2021, including 618 Mid-Year Shopping Festival in June and Singles Day in November. ....