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Micro-influencers to mega stars – these content creators make pandemic restrictions bearable


Lockdowns have resulted in a surge in time spent watching TV and scrolling on social media.
Initially, business wasn t booming for major influencers but micro influencers cashed in by winning over people s hearts.
Elsa Majimbo and Tabitha Brown are among social media creators who saw major success and kept us entertained in the process.
It’s probably still too soon for us to be reminded of the state we were in when lockdown hit in early 2020 – by no means am I trying to trigger anyone – but simply put, we didn’t know what to do with ourselves. But as far as silver linings go, this is what created fertile ground for micro content creators to bloom. ....

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