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Courtesy of the Neuendorf family
While the world today may not have the plethora of dynastic houses it once did, every industry still has its proverbial ‘royal family.’ Media has the Murdochs, finance has the Rothschilds, and the digital art market has the Neuendorfs. Led by the family’s 83-year-old patriarch Hans Neuendorf who founded the revolutionary art platform Artnet before the existence of mainstream internet the Neuendorf clan is poised for world domination in this epoch of technology brought on by the pandemic.
Having begun his career hitchhiking through France in the 60s to collect works by modern greats like Pablo Picasso (1881 – 1973) and Henri Matisse (1869 – 1954), the senior Neuendorf is known for his tenacity and Delphic instincts about the ever-unruly art market’s direction. ‘For 30 years, the market didn’t want to go our way in going online,’ admits Hans as we discuss the flood of galleries and auction houses now embracing e-commerc ....

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