Inside the Plan to Build a Better Subway
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How to get free Subway for a YEAR
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For quite a few of us, Subway holds a little place in our hearts. Maybe we grew up eating it. Maybe it’s our go-to road trip meal. Or maybe that special Subway smell makes our bellies rumble.
Regardless of our fondness (or lack of) for Subway, it’s safe to say that this fast-food chain has stayed pretty much the same all these decades. But, that has all changed with the launch of their new Eat Fresh Refresh campaign.
A (Brief) History Of Subway
Back in 2008, during the financial crisis, Subway thrived due to their $5 footlong deal. It was an easy, cheap and relatively healthy option for folks during such a challenging economical time. They massively expanded and became the chain with the largest number of units in the United States that’s no small feat.
Deena Shanker and Leslie Patton
Jul 7, 2021 â 8.36am
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Subway Restaurants has sported the âEat Freshâ slogan for years, even as it peddled limp tomatoes and processed deli meats. Now, with new breads, smashed avocado and fresh mozzarella, the sandwich chain is trying to bring back the customers whoâve defected to more modern eateries such as Jimmy Johnâs and Chipotle Mexican Grill.
The closely held company on Tuesday announced what it calls the biggest changes ever in its more than half-a-century history. Dubbed the âEat Fresh Refreshâ, Subway is rolling out two new bread recipes, several on-trend premium ingredients and a handful of new sandwiches, plus nationwide delivery service. It is hoping those changes will lure diners back to its stores after five straight years of declines. Sceptics of the brand say it will not be so simple.