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Pride marketing campaigns and its harm for the LGBTQIA+ community


Pride marketing campaigns and its harm for the LGBTQIA+ community
Along with the increasing support for the LGBTQIA+ community during Pride Month, comes the corporate incentive to align with these sentiments. To do so, companies engage in “rainbow-washing” through marketing themselves as LGBTQIA+ allies, primarily using their online platforms. Yet companies promoting pride are often not consistent with their support as they display very little to no meaningful contributions to the cause. Instead, they are merely capitalizing on the support the general public wishes to give the LGBTQIA+ community. Through this commercialization of Pride Month, it is established that the intention of these companies is just to profit. This heightened performative activism disguised as advocacy brings into question what Pride Month truly signifies.  ....

New York , United States , Stonewall Inn , Tomw Smith , Nimra Amir , Marshap Johnson , Fred Sargeant , National Opinions Research Centre , Gilead Sciences , Pride Month , Stonewall Riots , New York City , Pride March , General Social Survey , New York City Pride , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஸ்தோனேவால்லி சத்திரம் , ஃப்ரெட் சார்ஜென்ட் , கிலியட் அறிவியல் , ப்ரைட் மாதம் , புதியது யார்க் நகரம் , ப்ரைட் அணிவகுப்பு , ஜநரல் சமூக கணக்கெடுப்பு , புதியது யார்க் நகரம் ப்ரைட் ,