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PHILADELPHIA Everyone has a podcast - even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a handy and hands-free alternative to the traditional behemoth. Ikea s 2021 catalog, which is its final edition ever, is now a nearly four-hour podcast with a narrator flicking through each page and describing what s in it. Ikea explained in the prologue that it made this to give bored, home-bound people something new to listen to. We know that by now, you ve probably binged through every possible podcast, audiobook and Best of 2020 playlist there is, so maybe you could use some new soothing sounds to put on while we all continue for normal life to get back to . normal, the narrator said. ....
By @YMSRadio Mar 12, 2021 Struggling to figure out how to pronounce all the furniture you ve purchased/want to buy at IKEA? Don t worry because the Swedish furniture chain is here to help with the new podcast-version of their in-store catalog! IKEA has announced that its 2021 edition of its in-store catalog will be the final edition to go to print and that they will instead be turning the 286-page catalog into a four-hour podcast! The podcast will feature a narrator describing each item and actually telling you how to pronounce each item and the best part is that there are time codes in case you want to skip to a specific section in the store. ....