Stay updated with breaking news from ஃபோர்ட் குத்தகை. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Click the thumbs up > Former ALD head of OEM strategic partnerships John Wright has been appointed managing director at the newly-created Ford Fleet Management (FFM) UK, a joint venture between ALD and Ford which opens for business this week. FFM enters a crowded sector for funding and fleet management. It intends to carve out a place by offering “bespoke solutions not one-size-fits-all”, focusing on larger companies with more complex needs, according to Wright. Services will be offered across all manufacturer brands, not just Ford, and for cars and vans. “We will have multi-brand capability across cars and vans. But we are Ford-branded, so, while we won’t push customers into any choice, there will be a natural favour towards Ford because that’s where the deep collaboration comes from,” Wright said. ....