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Global governing body pens four-year global partnership with Philippines-based mobile services provider.
Posted: December 17 2020
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Fiba to use Smart’s 5G technology in build up to and during 2023 Basketball World Cup
Company gains exclusivity in telecommunications category
Deal also covers 2022 Women’s Basketball World Cup, Olympic qualifying tournaments and Continental Cups
The International Basketball Federation (Fiba) has unveiled a global partnership with mobile services provider Smart Communications.
The four-year deal, which was announced on Thursday during a virtual press conference, grants the Philippines-based company exclusivity in Fiba’s telecommunications category until 31st December 2023.
The contract, brokered by Fiba Marketing, the strategic partnership between the global governing body and the Infront agency, includes commercial rights across all Fiba competitions, including the 2023 Basketball World Cup, which the ....

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