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Why Indie Brands Are At War With Shein And Other Fast Fashion Companies


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Shein may have the fast fashion market cornered, but a growing number of their customers are calling for increased accountability from the company as indie designers continue to accuse them of ripping off their work.
As the most-installed shopping app in America, Shein has become an e-commerce giant, one that s particularly popular with Gen Z.
But its growth has not been without controversy. In addition to the steep environmental cost associated with fast fashion, Shein is also routinely criticized for copying designs from indie designers.
The designer behind Elexiay, a Black-owned fashion brand, said on Twitter last week that Shein had copied the design of their Amelia top, a crochet sweater that s handmade in Nigeria and costs $330. Shein s offering, mass produced in the nearly identical color scheme, was sold for $17 until it was removed from the website. ....

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Versace and Fashion Nova's lawsuit battle is over

Versace and Fashion Nova's lawsuit battle is over
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Why Indie Brands Are At War With Shein And Other Fast Fashion Companies

Why Indie Brands Are At War With Shein And Other Fast Fashion Companies
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