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After almost a year of lockdowns related to the coronavirus pandemic, Ferrara has figured out ways for people to share their love with something sweet and socially distanced.
Valentine s Day is the last major candy-giving holiday to happen during the lockdown, which started in the United States last March. The Ferrero-owned company approached it with some of the strategies that worked for other unconventionally commemorated traditional treat days in 2020: smaller pack sizes, fun innovations and a virtual component for connections.
Seasonal confections have been a big part of what Mariah Havens, Ferrara s director of seasonal marketing, called the next normal as people have stayed home and away from traditional gatherings. ....

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