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Grofers pays tribute to mothers of frontline warriors in its #HeroesRaiseHeroes campaign

Grofers pays tribute to mothers of frontline warriors in its #HeroesRaiseHeroes campaign
The campaign highlights the strong upbringing of mothers who have enabled the frontline warriors in the country to aid and support the nation amid the pandemic
Click on the Image to watch the TVC.
Paying tribute to the mothers from all around the country, online grocery retailer Grofers has launched its digital campaign
#HeroesRaiseHeroes.
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The campaign aims at celebrating the real contribution and strength of mothers of all frontline warriors. #HeroesRaiseHeroes is now live across all social media channels of the company, including YouTube, Twitter, Facebook, and Instagram. ....

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India Inc prepares to fight 2nd wave of Covid: Mi India pledges Rs 3 cr; Cashkaro boss asks people for support

Pain, grief and sorrow are the only emotions emerging from India. The second wave of coronavirus pandemic has gripped the country tight in its grasp.
On Wednesday, India recorded single-day rise of 3,60,960 coronavirus cases, which pushed the total tally to 1,79,97,267. Due to unavailability of hospital beds and oxygen cylinders, the country has seen the death toll cross two lakh, following 3,293 fresh fatalities.
Corporate India has joined hands to do their bit to tackle the Covid situation better.
Deepinder Goyal, CEO of Zomato, took to Twitter to share an update about his Help Save My India campaign via its not-for-profit initiative Zomato Feeding India in association with logistics company Delhivery. ....

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E-comms step forward to help tide over Covid second wave

MUMBAI: With India battling a deadly second wave of the pandemic, night curfews and partial-to-near-complete lockdowns seem to be the norm in many parts of the country. The last couple of weeks in particular have been more devastating with the nation witnessing an unprecedented pan-India surge in Covid cases. India Inc is stepping on the gas to ensure that employees and their ....

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Startup news: Startup ecosystem breathes new life into India's Covid fight

Synopsis
Several startup founders are rallying behind Action Covid-19 Team Grants (ACT Grants), which announced a plan to raise Rs 75 crore for home health management, oxygen solutions, vaccinations and supplement medical workforce
ETtech
Illustration: Rahul Awasthi
Several startup entrepreneurs, investors and startup collectives have joined India’s fight against a ravaging second wave of Covid-19, donating funds and providing logistics to help hospitals procure oxygen and other essentials, and aggregating information that people in need can use.
Paytm founder and CEO Vijay Shekhar Sharma, venture capitalist Prakhar Khanduja, Delhivery, EaseMyTrip, Zomato, Razorpay and Pharmeasy are among those who have stepped in to help the country’s stressed healthcare system to overcome the pandemic. ....

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Epigamia to provide access to food & water to migrant workers

Epigamia to provide access to food & water to migrant workers
January 13, 2021
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FMCG company Epigamia today launched the second phase of the Step-Up Initiative to provide access to food and water to migrant workers and village communities impacted by the Covid-19 pandemic.
This will be carried out in collaboration with Danone Manifesto Ventures, a corporate venture group located in New York City and Paris.
Epigamia stated in the official release that it has launched the Step-Up Program that is driven by a purpose to improve food & food systems within the country.
Epigamia has set up many initiatives under this program like providing food to migrant workers, improving access to water in villages around the country, it noted. ....

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