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Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company. ....
Nicole Philips has been appointed Program Director of the MSc in Real Estate, Finance and Hotel Development at Glion Institute of Higher Education in London hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
| OKU Hotels, formerly Casa Cook Hotels, will launch its brand this spring with two properties in the Mediterranean. The 184-room OKU Ibiza will open April 30 with guestrooms, suites and oceanview penthouses, including the approximately 1,500-square-foot OKU Signature Suite and a four-bedroom villa with a private pool. Other amenities will include two hotel pools and a semiprivate pool serving six swim-up rooms; a spa; fitness studio; juice bar; and two eateries, OKU Restaurant and To Kima, overseen by executive chef Mark Vaessen. The OKU Kos, set to open April 5 on the Greek island of Kos, will offer 100 guestrooms, including suites with private and semiprivate pools and several private two-bedroom villas. ....