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Nykaa Fashion: For its fashion arm, Nykaa includes 16 owned brands such as Twenty Dresses, Pipa Bella, RSVP, Nykd, Azai and more. Amongst these, Nykd, which positions itself in the mass-premium category, contributes the highest to the fashion business, Gupta stated. ....
Innovation: Virtual try-on is another tool that simplifies the consumer journey, however, apparel brands are yet to crack the code to successfully implement virtual try-on. ....
A young woman from Jamshedpur with an entrepreneurial instinct launched a lingerie company which is now the biggest of its kind in India, with revenue over Rs 760 crore. ....