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Economic recovery: Small businesses going online, says CRISIL: Digital adoption a way out of pandemic pain for India's MSMEs?

Updated Dec 30, 2020 | 13:31 IST
The pandemic and the hasty and protracted lockdown implemented by the central government has markedly accelerated the digital transition in India s MSME sector.
Representational image. | Photo Credit: iStock Images
Key Highlights
According to the CRISIL study, which covered 566 micro and small enterprises with an annual turnover of INR 25 crore or less, 53 per cent of small enterprises and 47 per cent of micro-enterprises had stated that they had pivoted to digital sales channels – up from just 29 per cent prior to the pandemic
The embrace of digital technology has also enabled MSMEs to seek funding either through the private sector or via government channels ....

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