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Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers? | News

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia. ....

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This week, the movement to “decolonize” chocolate, Lorraine Hansberry’s little-known lesbian fiction, corporate accents, and much more. ....

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Watch: Douyin user earns $13.7M in sales in 7 days with lightning-fast product showcases

A Douyin livestreamer recently went viral for her unconventional live-selling tactic, in which she only spends three seconds showcasing the item she is selling before moving on to the next one. Jaw-dropping sales: Douyin livestreamer Zheng Xiangxiang, who has over 531 million followers on the Chinese social media platform, sold 10 million units in seven days using her ultra-fast-paced product showcase, according to 8Days. Zheng primarily features cheap items during her online live-selling sessions, with prices ranging from 10.94 yuan ($10.94) for everyday items, like hangers, to 23.12 yuan ($3.18) for clothes. ....

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Watch: Douyin user earns $13.7M in sales in 7 days with 3-second product showcases

Douyin livestreamer Zheng Xiang Xiang reportedly sold around 10 million units in seven days using her ultra-fast-paced product showcase ....

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