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Michelin dispute sheds light on when similar trade names constitute unfair competition

French tyre company Michelin has sued three enterprises based on Article 58 of the Trademark Law, which states that using a registered or unregistered trademark in a company’s trade name in a way that misleads the public can be deemed unfair competition.
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Anti-social media: new horizons in brand-based fraud | World Trademark Review

Trademark infringement is cycling through social media at alarming rates, with infringers using these platforms to legitimise sophisticated schemes. Whether the objective relates to cybersecurity, counterfeiting, passing off, unfair competition or something else, many schemes have one component in common: the use of trademarks to secure consumer confidence. ....

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