Outbound tourists from China numbered 40.3 million in the first half of 2023, compared to 155 million in all of 2019Argentina, Kenya, the Maldives, and French Polynesia popular destinations this year, while private jet tours to Europe are also rebounding
Chinese tourists hit 40.3 million in the first half of 2023, down from 155 million in all of 2019, but those who travel are seen to ‘prioritise personalised travel services catering to specific interests and passions’.