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The decade of @home Lifestyle retailer @home has reported that wellbeing continues to be the most searched word on the @home website after having never featured in their top 20 words searched for the website before. Customer sentiment, sales indicators and community impact of this category confirm that the decade of home is here to stay. “In the early days of lockdown, we noticed that the conversation changed from healthy living to wellbeing. The role that one’s home plays in this narrative is pivotal as that is the central place where one’s wellbeing begins. How well you sleep, how well you eat, your wellbeing when you’re working from home, the routines you follow and the equipment you use. This new direction opened up many exciting possibilities for us. Our @home designers started to think about wellbeing in every room of the house and every facet of your life. Creating your sanctuary that is safe and at home,” said Shani Naidoo, TFG Group director. ....