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Edelman Trust Barometer: Majority of consumers consider brand actions political

Consumers believe brands that are not communicating their actions are assumed to be doing nothing or hiding something.

United arab emiratesSaudi arabiaSouth koreaCity ofUnited kingdomSouth africaBarby siegelRichard edelmanAutumn communicationsAgency businessZeno groupTrust barometerUnited arabMiddle east

Avoq hires Byron Calamese as chief strategy officer

Avoq hires Byron Calamese as chief strategy officer. From PR Week

United statesNew yorkPhoenix houseNew jerseyNicole cornishEthan lyleAndrea hagelgansAdida rockportByron calamesePrweek agency businessZeno groupOmnicom public relations groupCone communicationsNew york cityZeno eastPorter novelli

Zeno Appoints Sarah Ogden As Chief Client Officer For Europe

LONDON - Former Zeno London head of corporate and brand communications Sarah Ogden has returned to Zeno Group in the newly-created role of chief clie

City ofUnited kingdomCendrine serorSarah ogdenJo pattersonRebecca wagstaffeZeno europeBarby siegelZeno groupTeam lewisZeno londonThree monkeysThree monkeys zenoZeno france

Heinz No Taste Test Asks Fans to Review Pickle Ketchup Before Trying It

Heinz took a novel approach to promoting its new pickle ketchup.

Wrigley fieldUnited statesConey islandNew yorkTimes squareYankee stadiumPearl jonesMark navaSam wackermanKyle hicksChristina chaeyAnna cevallosJames grahamHarry baileyTodd bennettPaula getealonso

Vested hires Abby Trexler as South Florida managing director

Vested hires Abby Trexler as South Florida managing director. From PR Week

Fort lauderdaleUnited statesPalm beachNew yorkAbby trexlerTed birkhahnEdelman smithfieldEdward moedPrincipal financial groupBioscience communicationsMorgan stanleyZeno groupAgency businessGoldman sachsAmerican expressSouth florida

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