April 30, 2021
As Iraq’s government set the fifth general election since the fall of Saddam Hussein s regime in 2003 for Oct. 10, some political parties have resorted to a new strategy in preparation for the campaign.
The strategy consists of relying on famous media figures and social media celebrities with thousands of followers in a bid to attract new voter segments.
An office manager of a “frontline” party leader told Al-Monitor that his “party reached out to a large number of media professionals and social media celebrities, be they at home or abroad.”
He added, “While some have agreed to join us and take part in the election, others have not. So far, five media celebrities will be with us in the next election.”