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OTT firms look beyond ads, subscription for revenue ZEE5 and ALTBalaji have collaborated with e-retailers to launch merchandise for shows such as Rangbaaz.Premium 3 min read Share Via Read Full Story Video streaming services are increasingly going beyond advertising and subscription to look at ancillary streams of revenue such as merchandise, music and brand integrations to monetise their content. Such strategies not only build appeal among audiences and widen mediums of reach but also help create enduring intellectual properties that will ultimately result in larger fan bases, according to media experts. These could possibly account for up to 25% of the total revenue of streaming services in the coming years, they said. ....
: Tuesday, February 9, 2021, 8:25 AM IST 9 months post the TikTok ban, I have 15 million followers on Instagram: Faisal Sheikh aka Mr Faisu TikTok star Mr Faisu reveals the impact of the ban on the Chinese app, decodes the social media algorithm, and talks about his acting debut. For someone like Mr Faisu, things worked the other way round. He first became a social media sensation with 17 million followers and then signed a film as a lead! In an exclusive interaction with the Cinema Journal, he talks how the social media proved to be more of a boon than a bane for him and shares is experience of making his acting debut in the Alt Balaji and Zee5 show ....