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Empress Ale replaces Carlsberg Group as Celia lager UK distributor

UK brewer Empress Ale has replaced Carlsberg Group as the UK distributor for Zatecky Pivovar s Czech lager Celia.
Celia, which is already stocked by Waitrose and Ocado will look to launch nationwide campaigns from this month
Empress, which announced the new deal last week, said it will launch advertising campaigns and look to expand Celia s footprint in the UK off-trade. Financial details of the deal were not disclosed.
An Empress spokesperson confirmed to just-drinks that Celia s previous distributor was Carlsberg, without giving further details.
Carlsberg added Celia, which is gluten-free, to its UK distribution portfolio in 2016. The brewer handled two Celia beers - the 4.5% abv Celia Organic and the 5.7% abv Celia Dark. ....

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