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Scent sells -- but the right picture titillates both eyes and nose, research finds

Scent sells -- but the right picture titillates both eyes and nose, research finds
sciencedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sciencedaily.com Daily Mail and Mail on Sunday newspapers.

United statesZachary estesVarun sharmaProfessor of marketing at bayes business schoolInternational journal of researchTeaching professor at carnegie mellon university qatarUniversity of londonInternational journalBayes business schoolAssistant teaching professorCarnegie mellon university

Right Imagery Enhances Scent Appeal, Study Reveals

Right Imagery Enhances Scent Appeal, Study Reveals
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesZachary estesVarun sharmaInternational journal of researchProfessor of marketing at bayes business schoolTeaching professor at carnegie mellon university qatarUniversity of londonInternational journalBayes business schoolAssistant teaching professorCarnegie mellon university

Scent sells—but the right picture titillates both eyes and nose, research finds

Scent sells—but the right picture titillates both eyes and nose, research finds
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

United statesVarun sharmaZachary estesTeaching professor at carnegie mellon university qatarUniversity of londonProfessor of marketing at bayes business schoolInternational journal of researchInternational journalBayes business schoolAssistant teaching professorCarnegie mellon university

Opinion: Elon Musk just might have a plan for X, but the rest of us may end up footing the bill

From the beginning of his ownership of Twitter, Musk has appeared to have a single-minded aim: Burn down the house and create something entirely new out of.

United statesCity ofUnited kingdomSan franciscoNew yorkLas vegasRamit waliaDonald trumpMark zuckerbergElon muskZachary estesJohn fisherMeta platforms incInformatica incSolarcity corpTesla inc

What makes a brand successful? – study

Slogans that are shorter, while more liked, are easier for consumers to forget.

Israel generalZachary estesRami levyJournal of consumer researchConsumer researchProfessor zachary