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That took all your money today? we finally won t be at the mercy of the market makers. instead, we are going to temporarily join forces with the galactic empire and hijack the death star! our choice of weapon is gamestop. this seems crazy, this seems ridiculous, but it is real. i want to bring in the emmy award-winning filmmaker zach canepari, and co-producer erica, think, director of development for nbc news studios. she got her start as a business and tech reporter. that s what she fell in love with his story, as did i. i had the privilege of working with you both on this project. a lot of people, at the beginning, that this was a wall street story, a market story. but it wasn t. explain to us, zack, what drew you to it. because the real parallels here of these outsiders they are a lot like the outsiders in society and in politics who said, hey, this ....