Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.
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On June 25, 1986, a Wednesday, D.G. Yuengling & Son started production on its first-ever light beer. It called it, simply, Yuengling Premium Light, a lower-calorie variation on what was one of its most popular offerings, Yuengling Premium. It was an auspicious event for what