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Kuaishou: China s $160 Bn Livestreaming App For Ordinary People By Beiyi SEOW
02/08/21 AT 3:05 AM
On Lu Kaigang s feed, sheets of tarp are transformed into haute couture as China s mountainous backdrop becomes his catwalk, a 22-year-old villager sashaying to fame via a video-sharing app for the everyman Kuaishou.
Lu is one of hundreds of millions of users uploading short clips to the app, which propelled its parent company to a $5.4 billion initial public offering last week.
But while its competitor Douyin the Chinese version of TikTok is famed for trendy and typically urban influencers, Kuaishou reaches a different demographic, lassoing in migrant workers and rural Chinese.