How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here s how YouTube Ads can help strengthen brand awareness and SEM efforts.
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You know you need them.
Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it.
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More often than not, marketers lack the funds or resources for some fancy multi-touch/impression attribution approach.
And without that proof of how it impacts your bottom line – if they don’t convert directly – you can’t get the resources to support the effort.