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Corona-Ticker: Merkel sieht schwerste Monate noch vor uns

Corona-Ticker: Merkel sieht schwerste Monate noch vor uns
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Detailed text transcripts for TV channel - MSNBC - 20120701:11:46:00

They wanted experiences more than deals or discounts. this makes me think, maria, if you start something pretty focused, you start a companyç d you launch that and you have a brand around this thing and you extend to offer other services and other products, how does that work? it seems to have worked with you. do many people then have to kind of jigger their brand? i work with a lot of clients that do that. you can come at it from two ways. they are serving the same target audience and offering the products and services, sometimes you may continue to offer a value, but targeting a different audience. you have to evolve your brand and messaging and identity to speak to that audience and communicate that to a new group of people. it depends on a new audience or giving away new products and services. i think as a small business person diving into the discussion of brand is ....

AuÃ D , Maria Ross , You Launch , Target Audience , Small Business ,