Japanese cosmetics maker Pola Orbis Holdings is doubling down on travel retail to gain share in the Chinese market, which believes is crucial to future growth.
According to the firm, even though the COVID-19 pandemic hit its travel retail business hard, it managed to grow and expand its business.
This year, the company’s objective is to grow its brands in China through its lucrative travel retail market.
On January 4, the company commenced operations of its Hong Kong-based subsidiary to manage the group’s travel retail business.
While the travel retail market is currently experiencing difficult conditions due to a significant reduction in international flights, China’s travel retail market has experienced a boom thanks to domestic tourism.
Pola Orbis creates new travel retail company to build on China success
The new company will allow the group’s brands to speed up business expansion
Pola Orbis Holdings has established a new travel retail company to manage its brands in the sector and take advantage of the potential for growth in the Chinese market.
The new company,
Pola Orbis Travel Retail, will allow the firm’s brands such as Pola and Jurlique to work quickly and expand within the sector.
Based out of Hong Kong, Pola Orbis Travel Retail will be overseen by
CEO Yoshikazu Yokote,
Travel Retail Director Mengfuan Tan.