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The Demetria Match app. All images courtesy of Demetria. Israeli and Colombian agriculture tech startup Demetria has closed a $3 million seed funding round to support its artificial-intelligence-powered green coffee quality analysis system. The investment was led by Celeritas, a group of private investors split between Israel and Latin America, and the technology involves the scanning of green coffee with a small handheld device that collects and sends data into the cloud for automatic analysis involving artificial intelligence (AI). The device is equipped with near-infrared (NIR) sensors that shine wavelengths of light onto green coffee, with each wavelength interacting differently with particular organic compounds inside the bean. These interactions are measured and interpreted by the system into what it calls a “sensory fingerprint,” in addition to monitoring biochemical markers including size, shape and color. ....
Ag and Foodtech Startup Demetria Emerges from Stealth to Spearhead the Transformation of the Coffee Industry USA - English Pilot successfully completed with agricultural commodities merchant Volcafe/ED&F Man Developing a series of apps with the Colombian Coffee Growers Federation, one of the world s largest rural cooperatives, to manage bean quality News provided by Share this article BOGOTA, Colombia and TEL AVIV, Israel, March 2, 2021 /PRNewswire/ Demetria, the first AI-powered taste and quality intelligence SaaS startup for the coffee supply chain, announced today it has emerged from stealth after closing a $3 million seed funding round led by LatAm-Israeli investor Celeritas and a group of private investors including Mercantil Colpatria, the investment branch of Grupo Colpatria, a leading player in the Colombian financial sector. With the world s first data cloud to identify and track coffee quality with full traceability, Demetria is set to driv ....